PURPOSE To identify the combination of marketing components (i.e., service, price, access, and promotion) of commercial health maintenance organizations (HMOs) that are related to overall enrollee satisfaction. The researchers focus on factors that commercial HMOs control directly--specifically, health care organization and financing. DESIGN Descriptive (mail order). METHODOLOGY This study ...

This research was conducted with the aim of knowing marketing mix strategy in business management at CV Rabbani Asysa Makassar Branc a review Islamic ethics. is field (field research) using qualitative methods, and approaches used are economics sociology.The results this study indicate that Branch product, cost-price, promotion, communication if viewed ethics it accordance indicators unity, bal...

yoghurt is a unique fermented dairy product, consumed throughout the world and the trend ofconsumption is increasing due to its unique health benefits. yoghurt mix is often supplemented with msnf(milk solids-non-fat), it may contain as much as 5.7% unhydrolysed lactose. lactose can be hydrolysed withan enzyme lactase. deficiency of lactase in lactose-intolerant persons leads to gastrointestinal...

Nowadays, with the Internet's explosive growth in twenty-first century, online shopping appeals to customers since it is more convenient. In 2019, emergency of COVID-19 pandemic, there are now choosing food delivery platforms. Therefore, number users Meituan increasing. this case, study aimed examine how Marketing Mix Theory (Price, Product, Place, Promotion) affects customers’ attention use pl...

The purpose of this study is to find out the strategy in marketing Ibu Uun's Spicy Noodles boosting sales. This qualitative and descriptive research approach used. Essential optional information type source used, as well for selecting a meeting perception. Data were analyzed using analysis which refers 4P Marketing Mix (Product, Price, Place, Promotion). Based on findings investigation, impleme...

Even within a store chain and format, supermarket outlets often exhibit substantial differences in selling surface. For chain managers, this raises the issue of correctly anticipating the promotion lift, and of profitably managing promotion activities, across these outlets. In this paper, we conceptualize why and how store size influences the category sales effectiveness of four promotional ind...

Two primary goals of a research field are (i) communicate and preserve knowledge, and (ii) build and maintain a professional community. A range of tools are at its disposal: books, journals, newsletters, lectures, exhibitions, person-to-person communication, magazine and newspaper articles, workshops, and conferences. Each field is marked by a distinct mix and weighting of these venues. To show...

The field of technology has experienced phenomenal growth. Moreover, the evolutionof cellphones become a major draw for customers. aim this study is tovalidate effect marketing mix components and interest in purchasing decisions forSamsung brand smartphones Tambaksari District (Surabaya City). A total 498informants were recruited interviewed data collection on pricing, promotions,distributions,...