T number of firms carrying a cause-related product has significantly increased in recent years. We consider a duopoly model of competition between firms in two products to determine which products a firm will link to a cause. We first test the behavioral underpinnings of our model in two laboratory experiments to demonstrate the existence of both a direct utility benefit to consumers from cause...

Customers and consumers are the necessities for the survival of industries and organizations. Trying to improve the process in order to increase consumer satisfaction is the most important aim. The survival of an organization depends on its ability to continue the activities in compliance with the demands of customers to meet their legitimate needs. An organization is successful when it exactly...

Risk assessments performed at the conceptual design phase of a product may offer the greatest opportunity to increase product safety and reliability at the least cost. This is an especially difficult proposition, however, as often the product has not assumed a physical form at this early design stage. This paper introduces the Risk in Early Design (RED) method, a method for performing risk asse...

This paper discussed the application of Information and Communication Technology (ICT) in pharmaceutical product marketing in Nigeria. Data for the study was obtained from 76 pharmaceutical firms in southwest Nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in Nigeria. The categories of firms surveyed include retail pharmacy, combination...

Identification of genes that affect the product accumulation phenotype of recombinant strains is an important problem in industrial strain construction and a central tenet of metabolic engineering. We have used systematic (model-based) and combinatorial (transposon-based) methods to identify gene knockout targets that increase lycopene biosynthesis in strains of Escherichia coli. We show that t...

We study the impact of product recovery on a firm’s product quality choice, where quality is defined as an observable performance measure that increases a consumer’s valuation for the product. We consider three general forms of product recovery: (i) when product recovery reuses (after reprocessing) quality inducing components or material (e.g., remanufacturing), (ii) when product recovery does ...