The green accommodation sectors are increasingly committed to implementing environmental management practices while enhancing guests’ pro-environmental behaviour. However, it is not easy change tourists’ behaviour as there many factors influencing participation in actions. This paper argues that a combination of multiple such visitor characteristics or previous experience needs be examined dete...

This paper explores the relationship between pro-environmental behaviour (PEB) and environmental awareness, knowledge, attitudes, risk perceptions activism in South Africa. To achieve this goal, 2010–2012 data from International Social Survey Program “Environmental III” was analysed by means of descriptive inferential statistics, including employment structural equation model. Significant diffe...

Purpose This paper employs the theoretical foundations for subjective well-being to examine impacts of two underlying dimensions (psychological and social well-being) on pro-environmental consumption behaviors (PECBs). In this research, moderating role exposure positive environmental messages media in relationship between PECBs is also examined. Design/methodology/approach research uses a quant...