Amid signs of renewed scholarly interest in the effects of mass communication in presidential campaigns, the 1995 NES Pilot undertook three mini-studies to improve the measurement of exposure to the mass media. The first involves exposure to TV news, which is believed by some scholars to be the most important influence in presidential campaigns. The second involves exposure to paid advertising,...

a Vale or farewell as your President. Looking back on past addresses by my Presidential forest's, the majority have dealt with the work of the Society during the term of Presidential office of the speaker. This method has never appealed to me. "No age can ^nte its own history." The work recently done by this 0ciety cannot be correctly judged by me, at any rate. It is to? recent. I am too near t...