With the wide-world expansion of the social web, subjectivity analysis became lately one of the main research focus in the area of intelligent information retrieval. Being able to find out what people feel about a specific topic, be it a marketed product, a public person or a political issue, represents a very interesting application for a large class of actors, from the everyday product and se...

In the run up to fifth Political Marketing Forum in St. Petersburg (Russia) July 2016, one of major personalities planning and organization was Svetlana Vinogradova, known many...

Business-to-business (B2B) marketplaces have significant potential impacts on the structure of channel relationships and IT management arrangements. IS theory traditionally investigated electronic marketplaces from a transaction cost theory point of view. We identify three major limitations of transaction cost theory as it applies to B2B electronic marketplaces. A number of other literatures wi...

Understanding the demographics of users of online social networks has important applications for health, marketing, and public messaging. Whereas most prior approaches rely on a supervised learning approach, in which individual users are labeled with demographics for training, we instead create a distantly labeled dataset by collecting audience measurement data for 1,500 websites (e.g., 50% of ...

In the last few years as the growth & use of Internet increases and share of user’s opinions increases, the inspiration towards opinion mining also increases. When person wants to conduct some research or making day to day decisions, he has to depend on other people’s opinions. We consult “political discussion forums when going to a political vote, read consumer reports when purchasing some pro...

The purposes of this study are: To find out the victory and electability factor Royal Simanjuntak from PKB to become a Member DPRD North Tapanuli Regency in 2019 Election understand Election. type research is qualitative research. strategy carried by his Legislative maximizing 9 elements political marketing, are segmentation, positioning, policy, person, party, presentation, pull pass marketing...

In this paper the authors studied how Greek politicians use their Internet presence and in particular social media to engage citizens, examining the perceived significance of establishing an online presence and the motivating and hindering factors for doing so. The authors also studied how online strategies are implemented and executed in three different periods, namely pre-elections, a crisis ...

Promotional cultures, to use Wernick’s expression, have transformed communication, as the ideology of the market seeps into every facet of social life. Promotional texts, whether verbal, written or visual, now have great impact upon cultural formation and are contributing to a reflexive transformation of both individual and collective political identities. Much commentary on political change (a...