نتایج جستجو برای: pharmaceutical marketing functions
تعداد نتایج: 603144 فیلتر نتایج به سال:
In this paper some extensions of the latent class (LC) approach are applied to analyze the Italian pharmaceutical market. This sector is characterized by a high level of competitiveness, more limited economic budgets than years ago and, at the same time, expensive sales and promotion activities; in this context, it is very important to know the reference market, so to design appropriate marketi...
M. Ding et al. (eds.), Innovation and Marketing in the Pharmaceutical Industry, International Series in Quantitative Marketing 20, DOI 10.1007/978-1-4614-7801-0_2, © Springer Science+Business Media New York 2014 Abstract Continuous innovation is one of the pharmaceutical industry’s most defi ning characteristics. New medications can be crucial for maintaining the quality of human life, and may ...
Offering images of pharmaceutical products and marketing strategies, pharmacy almanacs are a valuable source when researching the history of medications. The article analyzes the idea of science that was presented in these almanacs and demonstrates how this research source is pertinent to the history both of science and of advertising in Brazil.
Letters from Silas Burroughs to his junior partner Henry Wellcome and other business associates have recently come to light Written during his travels (1880-1882) soon after the establishment of their pharmaceutical company, the letters show how this energetic, resourceful and imaginative salesman developed and expanded the business overseas and tackled the problems of preservation, packaging a...
ROI Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing Mix Interactions
The authors empirically explore the revenue impact of marketing mix variables and their interactions. The findings include: pharmaceutical direct to consumer advertising (DTC) and detailing (sales force) affect demand synergistically; detailing raises price elasticity; and, detailing has a higher ROI than DTC. Other implications and future research directions are discussed.
From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing Author(s): A. Peter McGraw, Janet A. Schwartz, and Philip E. Tetlock Reviewed work(s): Source: Journal of Consumer Research, Vol. 39, No. 1 (June 2012), pp. 157-173 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/662070 . Accessed: 22/05/2012 20:59
The current "Pharmaceutical Benefits Scheme (PBS) community awareness campaign" explicitly links the difficulties facing the PBS to patient behaviour and "waste". The campaign suggests that patients are taking advantage of affordable access to prescription medicines, and emphasises that patient responsibility is "the prescription for a healthy PBS". By neglecting to inform the public that the p...
In Japan, depression provides the most drastic example of the impact of disease awareness campaigns. Until the late 1990 s, the public's attitude toward depression was generally unfavorable, due to the negative connotations of the Japanese word for clinical depression, 'utsubyou'. After the 1999 introduction of the first selective serotonin re-uptake inhibitor, pharmaceutical companies initiate...
AIMS AND BACKGROUND In 2009, the Italian Society of Medical Oncology (AIOM) conducted a survey to describe the impact of regional pharmaceutical formularies on the disparity of access to eight new drugs among cancer patients treated in Italian regions. The survey documented some regional restrictions for some anti-cancer drugs. In the study, we analyzed the "time to patient access" to new anti-...
OBJECTIVE We conducted a study to assess the educational needs and interests of medication prescribers and organizational needs regarding heavily marketed drugs. STUDY DESIGN We used an Internet and paper-based educational needs assessment survey to gather data. METHODS Approximately 1000 Denver-area Kaiser Permanente Colorado (KPCO) physicians, nurse practitioners, and physician assistants...
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