Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to study of propaganda, social psychology, and marketing. Despite its importance, computational modeling persuasion in computer vision still infancy, primarily due lack benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by literature psychol...

Persuasive technologies are growing in popularity and many designers create systems which intentionally change users attitudes or behaviors. This study shows that peoples individual differences in susceptibility to persuasion, as implemented using the six persuasion principles proposed by Cialdini [2], relates to their compliance to a persuasive request which is accompanied by a persuasive cue....

The effects of physiological arousal on persuasion are investigated. An exercise task was used to manipulate physiological arousal, and systolic biood pressure readings were taken to assess the effectiveness of this manipulation. The resuits indicate that endorser status (celebrity or noncelebrity) has a stronger influence on brand attitudes under high than under moderate levels of physiologica...

Social software (SSW), nowadays increasingly widespread, has excellent potential for use as persuasive technology. What differentiates it from many other persuasive technology platforms is that it is inherently collective, making group dynamics a powerful factor in any SSW context of persuasion. Based on the psychology of groups, persuasion, and cross-cultural theory, we discuss affiliation, ac...

This position paper brings forth the hypothesis that it is possible to use results from the social psychology’s area of persuasion in order to influence the player of an interactive story in predictable ways. Several important concepts of persuasion such as how people make decisions, and how can we influence the process of decision are discussed. We end with a proposal on how to apply these res...

FREEDOM of speech and its democratic corollary, a free press, have tacitly expanded our Bill of Rights to include the right of persuasion. This development was an inevitable result of the expansion of the media of free speech and persuasion, denned in other articles in this volume. All these media provide open doors to the public mind. Any one of us through these media may influence the attitud...

This paper presents strategies and conditions for non-failing persuasion using a dialogue model using argumentation. A novel concept of the predicted knowledge of the other agent participating in the dialogue is introduced. In the dialogue model, an agent’s knowledge is updated as the dialogue proceeds; an argumentation framework is constructed from the current knowledge; and only the content o...

Interpersonal persuasion is definitionally distinguished from broadcast persuasion by the presence of anticipated personal feedback and message coherence. Distinguishing interpersonal from broadcast messages in computer-mediated communication (CMC) may be an important individual tactic for avoiding information overload and filtering spam; however, we found no existing measures suitable for asse...

Major current notions of persuasion depict it as attainable via 2 qualitatively distinct routes: (a) a central or a systematic route in which opinions and attitudes are based on carefully processed arguments in the persuasive message and (b) a peripheral or heuristic route in which they are based on briefly considered heuristics or cues, exogenous to the message. This article offers a single-ro...