نتایج جستجو برای: permission based advertising

تعداد نتایج: 2966743  

1999
Junwei Cao

Advertising is a common commercial activity. The evaluation of advertising effectiveness is an active area of interest within the advertising research community, and, of course, is most concerned by the advertisers. The most important services in a computer-based advertising infrastructure are advertising effectiveness evaluation, analysis, prediction, and scheduling. This work presents an agen...

Journal: :Social Science and Humanities Journal 2018

Journal: :Journal of Information Technology and Digital World 2019

Journal: :Telecommunication Systems 2022

Access control technology is one of the key technologies to ensure safe resource sharing. Identity authentication and authority distribution are two for access restrict unauthorized users from accessing resources, only authorised legal can resources. However, user privacy protection frequent permission changes thorny issues that need be solved urgently by technology. In this paper, a dynamic mo...

Journal: :Journal of the Korea Society of Computer and Information 2010

2007
David Easley Jon Kleinberg

The problem of Web search, as traditionally formulated, has a very " pure " motivation: it seeks to take the content people produce on the Web and find the pages that are most relevant, useful, or authoritative for any given query. However, it soon became clear that a lucrative market existed alongside this for combining search with advertising, targeted to the queries that users were issuing. ...

Journal: :مدیریت بازرگانی 0
منوچهر انصاری دانشیار گروه مدیریت mba دانشکدة مدیریت، دانشگاه تهران، تهران، ایران مهدی شریفی استادیار گروه مدیریت بازرگانی دانشکدة مدیریت، دانشگاه تهران، تهران، ایران نفیسه انصاری دانشجوی کارشناسی ارشد مدیریت رسانه دانشکدة مدیریت، دانشگاه تهران، تهران، ایران

this study intends to recognize the factors affecting advertising creativity based on stuhlfout and yoo’s model and according to the ideas of creative directors in iran. the research methodology was causal survey method. data were collected from a sample of 90 experts, selected out of 135 based on simple random sampling. the questionnaire prepared by help of different standard questionnaires an...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...

Journal: :Management Science 2011
Avi Goldfarb Catherine Tucker

We explore substitution patterns across advertising platforms. Using data on the advertising prices paid by lawyers for 139 Google search terms in 195 locations, we exploit a natural experiment in ―ambulance-chaser‖ regulations across states. When lawyers cannot contact clients by mail, advertising prices per click for search engine advertisements are 5-7% higher. Therefore, online advertising ...

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