After the collapse of Enron, the fraud at Worldcom, and a host of other corporate scandals at the start of the new millennium, the media immediately began a search for the underlying cause of the failure of ethics that caused these scandals. These searches led to answers such as regulatory failure, a few bad apples, and the poorly created incentives of the gatekeepers. The scandals led to decli...

Although existing research generally has found that corporate social responsibility (CSR) a positive impact on organizations and individuals, researchers should still be alert to the potential risks it may bring. This study will explore why employee-oriented (employee-oriented CSR) triggers unethical pro-organizational behavior (UPB). Based identity theory, this establishes moderated mediation ...

In today's world, there is more and discussions of high production sales volumes the abundant global consumption it generates. At international level, environmental consciousness beginning to escalate both among businesses ordinary consumers. Thus, find out what marketing activities can help attract different consumers build a green brand, research problem arises: impact does have on perceived ...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

For more than a decade a growing number of academics have questioned the basis and value of many core marketing principles and have brought into question the credibility of the dominant historical account of the development of marketing (Fitchett 2005). Despite this criticism, and the growing disdain heaped upon marketers, change is notoriously slow in marketing education. This paper traces the...

Message framing readily lends itself to marketing communication and advertising persuasion strategies. However, past research yields contradictory and inconsistent predictions as to whether positive or negative frames are more persuasive. This study examines the most appropriate message framing to present to consumers in print advertisements for health care products. Two experimental studies ar...

BACKGROUND The Tobacco Advertising and Promotion Act (TAPA) was implemented in the United Kingdom in 2003. This study is the first to assess its impact on young people, examining smoking susceptibility (intention to smoke among never smokers) and perceived prevalence across three British cross-sectional samples (aged 11-16) before and after the introduction of the ban. METHODS Three in-home s...