Objectives – In recent years, Social Networking Sites (SNS) have been considered as a new communication tools between people and organizations. Due to the growing importance of SNS and the many advantages they offer to companies, the main objective of this research is to investigate the users adoption and usage of SNS applying and extended Technology Acceptance Model (TAM) which takes into acco...

This research focuses on the factors influencing online buying intention. The aim of this research is to find out perceived value and trust’s influence on online buying intention, which combined several pervious researches’ result. Perceived value is measured by perceived value and perceived product sacrifice, trust is measured by ability, benevolence and integrity. Based on survey to 238 colle...

With increasing globalization and the proliferation of communication technologies, more people are working in cross-functional, geographically distributed teams. Although trust is clearly an important ingredient in these collaborations, little is known about the challenges this new work and social environment creates for the development of trust. Different disciplinary perspectives, different r...

An analysis of data from the U.S. Biotechnology Study, 1997S1998 reveals that few variables affect public trust in scientists, while variables representing perceived benefits, risks, trustworthiness, and competence affect trust in food manufacturers on matters of biotechnology. Both trust in scientists and trust in food manufacturers have a large and important effect on public support for biote...

This paper defines and empirically tests a new concept of general trust in the remote-hosting (RH) vendor community. In the absence of prior experience or familiarity with RH vendors, and because third-party guarantees do not yet exist to assure expected results, previous trust mechanisms are inapplicable. Therefore, based on the Transaction Cost Economy theory and on the broad trust-related bo...

Cross-border e-commerce has been rapidly expanding. However, little research has been done to investigate how consumers decide to shop across national borders. This study aims to explore the factors that impact consumers’ intention to shop on foreign websites. A conceptual model is developed from the perspectives of consumer perceived trust and value. We also examine the effects of vendors’ sig...

OBJECTIVES This study was conducted to investigate the effect of trust on work stress. Trust can be classified into three dimensions; social trust, institutional trust, and trust in others. The relationship between work stress and trust is regarded as having three components. First, trust has an influence on work stressors as an antecedent variable; secondly, trust modifies the effect of the va...

Services through the web channel are becoming increasingly popular in the financial sector. The Stock Exchange of Thailand (SET) has implemented Internet trading as a new electronic service delivery channel, but the acceptance by securities investors has not yet been measured to assess the value of the implemented system. The two beliefs of the Technology Acceptance Model (TAM), perceived ease ...