The aim of this chapter is to highlight the necessity of a change in perspective and a new approach to Retail Service Marketing by addressing the recent challenges posed by a radical rethinking of market exchange logic using a service view. Recent Service Marketing advances are analyzed, which lead to the Service Dominant Logic proposal to take a general service view of market exchange, envisag...

Reasoning by analogy, applied into designing, is investigated from the perspective of situated cognition. This cognitive paradigm emphasizes the importance of the environment in which a particular cognitive task is performed. The paper describes a computational system for situated analogy in designing

The aim of this article is to provide an account of one instance of grammatical or con®gurational variation, namely ``particle movement''. While in traditional grammarians' works a variety of factors were claimed to in ̄uence the choice of one word order over another, in the transformational generative paradigm, factors other than syntactic ones were, on the whole, neglected. In more recent func...

The autonomous cognitive development paradigm applied to cognitive agent’s design assumes that no prior knowledge should be embedded while the agent’s cognitive system is conceived. The use of this paradigm is an attempt to avoid the symbol grounding problem faced by some cognitive agent designs. We assume that the cognitive system of a sensorimotor agent is not aware of what it’s sensors sense...

The authors give an overview about the novel results and shifting paradigm of lung cancer screening. They also summarize the results of previous and most recent clinical trials, which re-directed the international interest on lung cancer screening.

Deficiencies in the current pressure ulcer classification system create the impetus for the current discourse on the clinical, legal, and economic implications of staging and considering shifting the paradigm in pressure ulcer description and assessment.

Communication technology is a key in the articulation of global standardisation in late capitalism. The biopolitical paradigm of social control is shifting towards new forms of technological embeddedness through new technologies of the body. Logocentric and discrete representations of the body are a key to the articulation of the standard model of technology and its constructions of corporealit...