BACKGROUND In the recent years, social networking sites (SNSs, also called social media) have been adopted in organ donation campaigns, and recruiting opinion leaders for such campaigns has been found effective in promoting behavioral changes. OBJECTIVE The aim of this paper was to focus on the dissemination of organ donation tweets on Weibo, the Chinese equivalent of Twitter, and to examine ...

Telephone interviews were conducted with 17 leaders in the IS academic field. The leaders shared their views on the current status of the IS field in terms of the strengths, weaknesses, opportunities, and threats facing the discipline. The insights of the leaders are organized into 10 categories, including the core identity of IS, the legitimacy of the IS field, competitors to what we teach and...

In this paper we propose the opinion leader-follower through mediators systems — OLFM systems— a multiple-action collective choice model for societies. In those societies three kind of actors are considered: opinion leaders that can exert certain influence over the decision of other actors, followers that can be convinced to modify their original decisions, and independent actors that neither a...

According to diffusion theory, opinion leaders play an important role in the diffusion of new technologies through interpersonal communication with potential adopters. This study investigates the role and utility of opinion leadership in photovoltaic (PV) system diffusion. Specifically, the study proposes, examines, and considers the implications of the hypothesis that there is a positive relat...

The paper describes a flexible framework, Social Networks and Opinion Dynamics Analysis (SNODA) tool, designed to perform agent-based modeling, analysis and visualization of opinion propagation within a large social networks. The SNODA tool creates desirable virtual social structures and scenarios. To build a virtual society, users create different types of opinion agents (regular members of op...