Received On: 02.12.12; Revised On: 3.06.13; Accepted On: 05.09.13 This study aims to obtain perception and feedback of LIS marketing professionals regarding marketing activities, searching and finding internet resources on marketing of library services area through online questionnaire. The results of this study revealed that in "Marketing Library Service", Google and Yahoo emerged as most effe...

Theoretically, Social Networks offer prospective opportunities for marketing activities. Large audiences spend a considerable amount of time in such networks and disclose significant amounts of personal data, which could serve as a foundation for highly targeted online marketing campaigns. However, by now, Social Networks did not actually succeed in turning these potentials into substantial rev...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

This study demonstrates how semiotics, which constitutes the “linguistic turn” in human sciences, is a powerful tool for revealing concealed meanings in Internet marketing. Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning. Hence, since Internet marketing makes extensive use of symbols in order to affect product awareness and cultural meaning,...

The mobile online medium (i.e. mobile data communication) allows the creation of context-sensitive Mobile Marketing applications by using identityand context information and thereby enabling the efficient targeting of current user needs. However, existing concepts/implementations do not address the impacts of identityand context information integration to marketing intermediary platforms which ...