Internet marketing is a field that is continuing to grow, and the online auction concept may be defining a totally new and unique distribution alternative. Very few studies have examined auction sellers and their internet marketing strategies. This research examines the internet auction phenomenon as it relates to the marketing mix of online auction sellers. The data in this study indicate that...

This paper explores the influence of online political advertising in the form of digital videos posted on YouTube. We focus on the various campaigns for U.S. Senate in 2010. Using data on the content of online ads, television spots, survey data and coding of media coverage, we examine several indirect measure of YouTube‘s influence on election outcomes. Our findings indicate that online adverti...

This article examines the online gambling advertising regulations in Spain currently in effect to assess the actual protection of underage youth. In recent years, online gambling among youth has increased. Through advertising, online gambling companies incite and encourage an involvement that can be harmful for vulnerable audiences. Some studies have demonstrated that advertising influences you...

The Internet is rapidly growing as a marketing medium. This year online advertising expenditures will reach approximately $20 billion in the US alone. Two formats dominate online advertising: (i) Web sites buying advertising links from each other and (ii) search engines selling sponsored links on their results pages. The first part of the dissertation studies the former advertising model and in...

Video-sharing is one of the most popular applications on the Internet, the development of which subverts the traditional information diffusion path. Online video-sharing advertising emerges quickly at the same time. Quick online video sharing and diffusing of advertising depend heavily on its presentation of entertainment content and its display format. This article classifies the entertainment...

Different from most sponsored search advertising and click-driven display advertising, on-line brand advertising is less straightforward to assess, and perhaps for that reason has received much less attention in the academic literature and in practice. Brand advertising generally is difficult to assess; however, the online environment provides unique opportunities, because as we describe below ...

Most on-line advertisements are display ads, yet as compared to sponsored search, display advertising has received relatively little attention in the research literature. Nonetheless, display advertising is a hotbed of application for machine learning technologies. In this talk, I will discuss some of the relevant differences between online display advertising and traditional advertising, such ...

One of the most challenging problems in computational advertising is the prediction of ad click and conversion rates for bidding in online advertising auctions. State-ofthe-art prediction methods include using the maximum entropy framework (also known as logistic regression) and log linear models. However, one unaddressed problem in the previous approaches is the existence of highly non-uniform...