Consumers care about “experiencing” more than ever nowadays. It is hard to survive for companies using traditional sales methods only, so the marketing technologies must be changed. “Customer experience” has become a contemporary popular trend these days. When consumers’ aesthetic sense becomes mature in a society, companies often have to hold different activities for consumers to experience pr...

Changing market conditions, volatile customer demand, intense competition and tightness of capital are some of the primary characteristics of the global economy that affect process industries nowadays. The main objective of the thesis is to facilitate business decision-making in today’s increasingly complex and highly uncertain market environment by applying mathematical programming techniques ...

Customer segmentation involves an identification of distinct customer groups. Traditionally, customers were segmented by some criteria such as location, type of business, and customer value. In this paper we determine a methodology for identifying appropriate customer segments by using customer satisfaction-demanding behavior that is characterized by the disparity of derived global satisfaction...

RFM (Recency, Frequency, Monetary) analysis is a method to identify high-response customers in marketing promotions, and to improve overall response rates, which is well known and is widely applied today. Less widely understood is the value of applying RFM scoring to a customer database and measuring customer profitability. RFM analysis is considered significant also for the banks and their spe...

Nowadays, process oriented software systems, like many business information systems, don’t exist only in one single version, but in many variants for better coverage of the target market. Until now, the corresponding customization has to be done manually, which is a timeconsuming and error-prone task, which could be realized much more efficiently by applying process family engineering technique...

Nowadays, demand response programs (DRPs) play an important role in price reduction and reliability improvement. In this paper, an optimal integrated model for the emergency demand response program (EDRP) and dynamic economic emission dispatch (DEED) problem has been developed. Customer’s behavior is modeled based on the price elasticity matrix (PEM) by which the level of DRP is determined for ...