Abstract In the midst of Industry 4.0 where digitalisation is stimulated through Internet Things (IoT), Big Data, and machine learning technologies, an increasing volume valuable data has been acquired from sensors interconnected devices. This data-driven paradigm can enable organisations to create new or improved products services, build long-term customer relationships in a value co-creation ...

This study aims at highlighting the current knowledge, practices and effects of collaborative and concurrent new product development processes in the framework of the Portuguese plastic processing industry. By means of a case study approach, the conditioning factors affecting the strategic collaborations among firms are systemized. Mutual dependence, trust, and extensive information sharing wer...

The fuzzy front-end plays a most crucial part in new product development (NPD), leading to the success of product development and product launch in the market. This study proposes a novel method, TTRI_MP, by combining Crawford and Di Benedetto’s model and Cooper’s model, to strengthen the management of the fuzzy front-end. The proposed method comprises four stages: market exploration and techno...

The innovation process may be divided into three areas: the Fuzzy Front End (FFE), the New Product Development Portion (NPD) and commercialization as indicated in the figure 1. Most projects, once the concept is defined in the FFE, are managed in the NPD portion using the traditional “Stage GateTM” (Cooper, 2001) process. However, three separate strategies and processes are typically involved i...

This paper tackles the issue of wearable technologies’ marketability, analyzing alternative paths of new product development (NPD). Currently, wearable technologies NPD mainly remains within the borders of computer science which develops oddly looking wearable computers and radical fashion design which emphasizes the beautification of technologies as experiments to interaction design. Users are...

This paper considers problems motivated by the dynamic allocation of limited heterogeneous resources in new product development (NPD) projects. The interchangeability of resources and simultaneous resource sharing are defining characteristics of NPD processes. A continuous flow model is introduced that incorporates these features. For problems without activity precedence constraints, a linear p...

Knowledge centric activities of developing new products and services are becoming the primary source of sustainable competitive advantage in an era characterized by short product life cycles, dynamic markets and complex processes. We Ž . view new product development NPD as a knowledge-intensive activity. Based on a case study in the consumer electronics Ž . industry, we identify problems associ...

This paper investigates how companies in the fashion industry organize, plan and perform their New Product Development process (NPD). The results have been achieved through an empirical study carried out by the authors with the support of the GeCo Observatory, an Italian research initiative launched in 2012. This paper shows the details of eight selected case studies from the Italian fashion in...

Purpose – To solve the trade-offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a new solution to the interface system between the two domains. Design/methodology/approach – House of Quality integrated with multivariate statistical analysis is used for determining important design features...

Extending 30 years of NPD best practice studies, this paper presents the results most recent 2021 global survey on product development management practices conducted by Product Development & Management Association (PDMA). With responses from 651 companies in 37 countries, reveal once again that no single capability is necessary or sufficient to explain performance. The Best firms rely skillful ...