Radical changes in various spheres of life recent decades the context rapid development information society had an impact on understanding role, functions and social significance book. The popularisation Ukrainian thought, words, books today acquires a new, defining meaning. When national cultural heritage is becoming identifier our people's identity, issues advertising print edition are releva...

The article is devoted to the definitional analysis of term mediation in scientific communication translation researchers and rational grounds for introducing a new word into terminological system science branch knowledge. Research methods: information search modern foreign domestic studies on keywords mediatsiya, contextual specified pair terms research Russian, English French. authors raise i...