the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...

introduction: internet searches suggest people need to check the appropriate and correct information in the field of health. meanwhile, due to the rapid growth of new technologies such as mobile technology, which today is universally accessible to all members of society, has been created a new  and  appropriate channel to offer health services that use this technology to propose best value tail...

The increase in mobile phone penetration is stimulating a trend towards the use of mobile phones to supplement or even replace traditional telephone surveys. Despite this trend, few studies have systematically compared differences between the two modes. This paper describes a study in which both mobile and fixed phones were used to collect data on a national survey on internet and cultural prac...

In Australia, youth are the most prolific users of mobile phones, however, there is little research investigating this phenomenon. This paper reports a qualitative exploration of psychological factors relating to mobile phone use amongst Australian youth. 32 participants, aged between 16 and 24 years, took part in focus group discussions. Thematic data analysis focussed on identifying the psych...