In this paper, we introduce a novel smartphone framework called VisitSense that automatically detects and predicts a smartphone user's place visits from ambient radio to enable behavioral targeting for mobile ads in large shopping malls. VisitSense enables mobile app developers to adopt visit-pattern-aware mobile advertising for shopping mall visitors in their apps. It also benefits mobile user...

In-app advertising is an essential part of the ecosystem of free mobile applications. On the surface, this creates a win-win situation where app developers can profit from their work without charging the users. However, as in the case of web advertising, ad-networks behind in-app advertising employ personalization to improve the effectiveness/profitability of their ad-placement. This need for s...

In-app advertising is an essential part of the ecosystem of free mobile applications. On the surface, this creates a win-win situation where app developers can profit from their work without charging the users. However, as in the case of web advertising, ad-networks behind in-app advertising employ personalization to improve the effectiveness/profitability of their ad-placement. This need for s...

Customerization In the current scenario, mobile internet applications enable consumers to access a variety of services: Web information search, SMS (short message service), MMS (multimedia message service), banking, payment, gaming, e-mailing, chat, weather forecast, GPS (global positioning service), and so forth. Collectively, we denominate this wide array of services as “mcommerce.” These dig...

Digital online advertising is a form of promotion that uses the Internet and World Wide Web for the express purpose of delivering marketing messages to attract customers. Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text ads, or Rich Media ads that appear on regular web pages, portals, or applications. Over the past 15 years online a...