The 2019 election witnessed a society that was consuming digital technology .For the first time in history of India’s political platform national elections were fought both on streets and by using smart phones social media platforms .The teams parties played very crucial role trying to tip scales favor their party NaMo app had nearly 10 million downloads while Shakti Congress around 70-80 lak...

Based on existing research in media economics, media management, as well as media history, this paper analyzes the characteristics of media innovations. These media-specific attributes help distinguish media innovation from other types of innovation and justify the necessity to establish a distinct field of research on media innovation. As a result, eight attributes are presented. These attribu...