Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

The purpose of this study is to determine the role digital marketing; online Branding carried out by MSMEs on Market Opportunities during Covid 19 Pandemic. research method used quantitative with a questionnaire instrument distributed 100 in city Bandung using simple random sampling technique. results obtained marketing and branding has an effect efforts create market opportunities pandemic.

Introduction: Increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. In this way we could make the best use of the resources...

Collaborative recommendation has emerged as an effective technique for a personalized information access. However, there has been relatively little theoretical analysis of the conditions under which the technique is effective. We analyze the robustness of collaborative recommendation: the ability to make recommendations despite (possibly intentional) noisy product ratings. We formalize robustne...

A major obstacle for promoting sustainable (e.g. ecological) consumer behaviors is people’s negative attitude towards these. We tested the potential of a persuasion technique for improving these attitudes. We propose that cueing ecological behaviors people usually engage in, increases the accessibility of previously performed ecological behavior in the memory. As several theories suggest attitu...

Customer satisfaction and customer loyalty are related to key measures of financial performance for firms. The ability to find key drivers for predicting loyalty and profitability is an important step in developing marketing strategies that lead to high quality, long-term relationship with customers. Traditional techniques for modeling the network of causeand-effect relationships related to loy...

In the context of the wars between the upstart Internet retailers and the existing bricks-and-mortar retailers, many e-marketing techniques were invented. This article develops a single unifying and theoretically based taxonomy for e-marketing techniques: the e-marketing mix. Drawing on the paradigms of exchange, relationships, and digital interactions in networks, 11 e-marketing functions are ...

In this paper a nonlinear model is presented to demonstrate the relation between production and marketing departments. By introducing some functions such as pricing cost and market share loss functions it will be tried to show some aspects of market modelling which has not been regarded before. The proposed model will be a constrained signomial geometric programming model. For model solving, af...