The paper summarizes an experience of building business process support systems and introducing them into operational practice acquired over some period of time. The systems were built based on the state-oriented view on business processes. The paper describes and explains difficulties of marketing such systems and introducing them in the operational practice, as well as how these difficulties ...

The aim of the paper is presentation of hybrid systems application in the support of decision processes including its practical application in such areas of business activity as marketing, production planning, retail banking. The considerations were directed at dynamically growing research area concerning hybrid cognitive architecture.

this study analyzed the performance of cabbage marketing in abia state, nigeria. specifically the study sought to: describe socio-economic characteristics of cabbage marketers; identify marketing channels of cabbage; determine marketing cost components of cabbage marketers; determine marketing margins, market share and marketing efficiency of cabbage marketers; and determine socio-economic fact...

To commercialize dk.ruptive technologies, new technology commercialization models need to be used. These models include expeditionary marketing but also should focus on the type of competencies that the R&D organizations possesses to be able to attract new partners in the process. This paper looks at these models and applies them to the LIGA processes at Sandia National Laboratories/Livermore.

* This project was supported by grants from the Marketing Science Institute (#4-882), the Goizueta Business School, and the Alden G. Clayton Dissertation Competition. Data support was provided by the Institute for the Study of Business Markets, the Pennsylvania State University. We are grateful to Ulf Bockenholt, Rajdeep Grewal, Gary Lilien, Steve Stern, Michael Martin, the Kellogg Marketing Ca...

With the advent of one-to-one marketing media, e.g. targeted direct mail or internet marketing, the opportunities to develop targeted marketing (customer relationship management) campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number of marketing segments. However, the problem of what segments to di...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

The conceptual framework of the marketing audit has been well developed by different contributors since the late 1950s. At the present time, the popular marketing textbooks and the published academic and general literature deal primarily with the theoretical and practical aspects of the marketing audit without offering any rigorous empirical justification of the practice. The teaching of the ma...

Agricultural products have a main role in nonoil exports. Pistachio is one of the country's mostimportant export products. Thus, this study is aimed at evaluating and identifying pistachiomarketing in Rafsanjan which is carried out in 2011. This is applied study and its methodology iscorrelation. The statistical population was 120 agricultural extension experts of Rafsanjantownship were studied...

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...