نتایج جستجو برای: marketing execution capability
تعداد نتایج: 218605 فیلتر نتایج به سال:
Search-based software testing uses random or directed search techniques to address problems. This paper discusses on test case selection and prioritization by combining genetic and clustering algorithms. Test cases have been generated using genetic algorithm and the prioritization is performed using group-wise clustering algorithm by assigning priorities to the generated test cases thereby redu...
Monitoring the execution of business processes and activities composing them is an essential capability of Business Process Management (BPM) Suites. Human tasks are a particular type of business activities, and the understanding of their execution is essential in effectively managing both the processes and human resources. This paper proposes a monitoring framework with a capability to monitor ...
Enabling e-Business applications on Grid computing has been an important topic of research as the beneficial perspective of Grids lies on solving computational intensive problems by large-scale distributed resources. In this paper we present a toolkit for centralized workload prediction and access, in order to meet the requirements of execution of commercial business processes on Grid infrastru...
Supply-chains are large systems consisting of many components interacting in complex ways. The challenge faced by companies is how to design and manage such systems. Modeling and simulation enables analysis of complex systems but as the model increases in size and realism, a distribution capability is needed. While the High Level Architecture provides the infrastructure needed for large-scale d...
We develop and implement a model for a profit maximizing firm that provides an intermediation service between commodity producers and commodity end-users distributed over a realistic spatial network. Producers and end-users trade with the firm through contracts for delivery of grain during the marketing season. The firm begins the marketing season with a portfolio of prearranged purchase and sa...
The Logic Data Language, LDL, combines the expressive power of a highlevel, logic-based language (such as Prolog) with the nonnavigational style of relational query languages, where the user need only supply a correct query, and the system (i.e., the compiler/optimizer) is expected to devise an efficient execution strategy for it. Consequently, the optimizer is given the responsibility of choos...
This article presents a study of Fortune 1000 webmasters’ perceptions of thirtyfive variables that support quality in the design of consumer-oriented web sites used for electronic commerce. The study combines consumer marketing constructs: Learning Capability, Playfulness, Service Quality with information systems constructs of Information Quality, System Quality, and System Use. The subjects ha...
Occupying the center stage of the theory and practice of marketing strategy for the past three decades is the concept of market orientation. The fundamental assumption that firms exhibiting a greater market orientation will show better financial and market performance has received mixed support to date. It overlooks the fact that a market oriented organization may fail to respond to market need...
Data mining has a tremendous contribution for researchers to extract the hidden knowledge and information which have been inherited in the raw data. This study has proposed a brand new and practical fuzzy analytic network process (FANP) based weighted RFM (Recency, Frequency, Monetary value) model for application in K-means algorithm for auto insurance customers’ segmentation. The developed met...
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