brand equity is one of the most important and best known in the field of marketing and brand concepts. each of marketing activities affects on brand equity and due to a variety of promotional activities they can be divided into two categories of media and non-media activities. brand equity is affected by its constituent per aker model and this is a test to find the effect of media and non-media...

introduction: one of the most important factors affecting the future survival of organizations is identifying and meeting the increasing needs and demands of patients in order to provide high quality health care services. the aim of this study was to identify factors affecting the selection of milad hospital, iran, by patients based on combined marketing factors. methods: the present analytical...

The current research aims to determine the role of e-marketing in achieving pioneering performance, and a sample workers telecommunications companies city Zakho was selected as field conduct side. From employees surveyed companies, data collected based on questionnaire prepared for this purpose, analyzed using set statistical methods program (SPSS V.19) analyze correlation effect between variab...

Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...

This chapter addresses the first research question and will be a steppingstone to the fundamental analysis of Chapter 7. Essentially, this chapter is an exploratory analysis. That is why more of a statistical descriptive analysis is used in order to explain the profile of BPR as a financial provider under circumstances of complex and intense competition and abrupt environmental changes during t...

Marketing incremental and radical innovations to consumers in different nations requires an understanding of the influence of their national culture, socioeconomic, and demographic variables (Everdingen & Warts, 2003). The innovation adoption process involves innovative and imitative consumer behavior (Rogers 1962, 2003; Bass, 1969; Norton & Bass, 1987). The consumer behavior of adoption of inn...