This study examines the relation between life events and the adoption of wills among older adults using the 1996 and 2000 surveys of the Heath and Retirement Study. The results suggest that the adoption of wills and trusts is associated with four life events (i.e., becoming a widow, being diagnosed with cancer, retiring, and having a positive change in assets). Older adults experiencing these e...

The rapid proliferation of community-based health education programs has out-paced the knowledge base of behavior change strategies that are appropriate and effective for public health interventions. However, experiences from a variety of large-scale studies suggest that principles and techniques of social marketing may help bridge this gap. This article discusses eight essential aspects of the...

• VM – alternative to mass marketing. More generally, direct marketing (DM) – mines available market data to determine customers worth targeting. – customer’s value – instrinsic value vs. network value. – it’s possible: IV < marketing cost, and IV + NV >> MC. – ignoring NV of customer’s misses out on a huge opportunity. • hotmail and ICQ instant messenger largely benefited from VM (i.e., networ...

Because of the intelligent computing specialty of the World Wide Web, extensive customized marketing can be executed at much lower cost and has become an emerging research issue. Therefore, the first purpose of this paper is to purpose a system fi-amework to serve as a foundation for developing a customized marketing system on the Web according to the discussions on data sources, data categorie...

Active learning refers to the mechanism of querying users to accomplish a classification task in machine learning or a conjoint analysis in econometrics with minimum cost. Classification and conjoint analysis have been introduced to design research to automate design feasibility checking and to construct marketing demand models, respectively. In this paper, we review active learning algorithms ...

After years of talking about it, valuebased marketing of beef has become a reality. As a result, carcass traits are receiving increased emphasis when breeding decisions are made. There is some debate within the beef industry whether too much emphasis is being placed on the end-product. This question is raised because unit cost of production, reproduction, and early growth are still the factors ...

The telecommunications industry is highly competitive, which means that the mobile providers need a business intelligence model that can be used to achieve an optimal level of churners, as well as a minimal level of cost in marketing activities. Machine learning applications can be used to provide guidance on marketing strategies. Furthermore, data mining techniques can be used in the process o...

Methods of contacting customers are constantly evolving. An increasing number of manufacturers have established experience stores, plazas or centers that provide marketing, education, and trade functions to enhance business performance. This paper develops integer programming models to analyze the experience store establishment decision. Demand functions, cost parameters, and firm learning curv...