OBJECTIVE To assess the effect of the tobacco industry's marketing practices on adolescents by examining the relationship between their receptivity to these practices and their susceptibility to start smoking. DESIGN Paper-and-pencil surveys measuring association with other smokers, exposure to tobacco industry marketing strategies, experience with smoking, and resolve not to smoke in the fut...

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This specific marketing communication strategy is commonly referred as viral marketing. Due to ...

I a viral marketing campaign, an organization develops a marketing message and encourages customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach and how marketers can influence this process through marketing activities. This paper develops such a model...

In order to more fully understand why individuals smoke menthol cigarettes, it is important to understand the perceptions held by youth and adults regarding menthol cigarettes. Perceptions are driven by many factors, and one factor that can be important is marketing. This review seeks to examine what role, if any, the marketing of menthol cigarettes plays in the formation of consumer perception...

BACKGROUND The authors provide a suggested framework for completing a comprehensive evaluation of practice processes and routines. Their approach focuses on improving the professional image of dentists and the methods they use to market themselves. CONCLUSIONS A practice can benefit by implementing a program to understand the strengths and weaknesses of the practice and how these strengths an...

BACKGROUND Gambling among adolescents is a growing public health concern. To date, social marketing as a strategy to address problem gambling among youth has not been widely used. METHODS A qualitative study through the use of focus groups was conducted to explore adolescents' exposure to existing prevention campaigns and their message content and communication strategy preferences for a yout...

Research has shown an increase in both disclosure of personal data and means to gather this data on social media such as Facebook. Little research has been done to analyze what happens with this data and how it circulates between different actors. The aim of this research is to map a subset of the Belgian social media marketing companies are as a value network and how these actors use social me...

We present an analysis of how the structure of a social network influences the diffusion of information in a viral marketing context. We performed diffusion simulations on a large number of real world and artificially generated network datasets. We analyze how the characteristics of a network and parameter settings like the selection of initial start nodes influences the diffusion. The results ...

Individual targeting, a marketing strategy that firms target individual consumers with tailored offers, is currently a widespread practice. Customer data intermediaries (CDIs) have emerged recently to help firms learn their prospective customers and launch their target marketing campaigns. This paper uses a common-value auction framework to study how a CDI designs and differentiates its informa...

This research seeks to temper the enthusiasm surrounding viral marketing by claiming that there is no such thing as a pure viral marketing campaign and that the successes of many campaigns labeled ‘viral’ are due to many factors including traditional mass communication. The article presents a conceptual framework for viral marketing, inspired by epidemic modeling and the theory of branching pro...