Recently, studies of B2C e-commerce have used intention theory to understand the role of trust of Internet transactions but most have investigated only a component of e-commerce (e.g., initial adoption or continuance) and neglected the role of good relations with the consumer in ensuring a successful sustained relationship. Therefore, a model that went beyond intention and included key relation...

While we witness rapid global development of electronic commerce, regional trends may vary considerably and thus it is important to analyze evolution of local e-trade. Here, we use survey data to analyze marketing activities of Polish entrepreneurs in retail e-commerce (B2C). We cover topics such as price comparison, customer loyalty analysis, forms of communication, personalization attempts, i...

Aiming to understand the field of customer satisfaction under the electronic commerce context in recent years, a sample of 565 papers on e-commerce customer satisfaction included in Web of Science ( SCIE, SSCI, A&HCI) published during 1993-2013 were analyzed with CiteSpaceII software to reveal the research focuses and frontiers of the field. The results show that the theories of expectancy-disc...

This paper aims to provide a new conceptual framework perspective on how boost customer e-loyalty in e-commerce. A literature review was performed this study as an approach, the findings of contribute development for factors that influence offers seven research propositions well recommendations future empirical research. Keywords: E-Service Quality, E-Recovery Service E-Trust, Perceived Enjoyme...

branding subject in latest decades became one of the most important research priorities in marketing management domain. this research with aim of goal setting theory an internal branding try to identify effective factors on employee`s commitment and loyalty and brand performance at employee level. statistical society contains all employees at three levels: branch chairman, master operators and ...

background: service quality is perceived as an important factor for developing patient's loyalty. the aim of this study was to determine the hospital service quality from the patients' viewpoints and the relative importance of quality dimensions in predicting the patient's loyalty. methods: a cross-sectional study was conducted in 2010.the study sample was composed of 943 patients selected from...

Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...

This study aims to determine organizational citizenship behavior’s impact on customer loyalty and quality of services. That is to examine, organizational citizenship behavior of nurses and patients (customers) of the Kermanshah province hospitals by two hypotheses. Population comprised of 1524 nurses which 544 nurses were selected as sample. Also sample of same size in a random way in a period ...

Technological developments have digitized consumer behavior all over Indonesia. This has become the basis for emergence of e-commerce, a digital business system that is widely used by public in making purchases through apps or websites. For this reason, an e-commerce platform should create e-loyalty, to make it best option among many stores. first study investigating ten factors contribute e-Cu...