The purpose of this paper was to demonstrate empirically that attitudinal loyalty and satisfaction are divergent concepts. The results of this paper indicate that attitudinal loyalty is satisfaction driven and that satisfaction and attitudinal loyalty are related but divergent concepts. However had the analysis relied exclusively on correlation or exploratory factor analysis the empirical resul...

We evaluated the effect of a loyalty program in terms of its ability to alter normal repeatpurchase patterns and move a brand into an “excess loyalty” position. In doing so we replicate the work of (Sharp and Sharp, 1997) and extend the research by examining an almost identical loyalty program but in a more “promotion sensitive” market (and in a different country) and where a retaliatory price ...

This paper explores the role of brand loyalty and social media in ecommerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and the role of social media to branding and...

Background: The aim of this study is to provide a reliable model analyze the patients’ loyalty behavior while having services by medical centers in Taiwan. We focus on health knowledge level patients, combined with other significant factors such as transition cost, perceived quality, brand trust, risk perception and customer satisfaction, trying clarify relationship between critical factors. Me...

Although word-of-mouth (WOM) intention has been studied as an outcome variable of some constructs such loyalty, satisfaction, and trust in retail businesses but less attention given to the investigating effect sensory experience on customer WOM intention. Since studying concurrently effects emotions chain stores are rare, purpose this paper is study how affect stores, considering mediating role...

Abstract This paper explores how proactive behavior and constructive deviance relate to affective organizational commitment turnover intention through idea championing. Based on a two-wave study ( N = 310), structural equation model analyses revealed that had an inhibitory effect facilitatory In turn, championing was related increased reduced intention. The of indirect effects further indicated...

Based on the Theory of Planned Behaviour, this study explains sharing economy platform usage intention. Our results based PLS-SEM estimations with survey data (N = 655) from carpooling context show that orientation (i.e. instead owning/buying), grassroots engagement non-profit organisation driven by volunteers), and authenticity loyalty to original practice) are strong determinants people’s att...