Twitter is an online social networking, which has become an important source of information for marketing strategies and online reputation management. In this paper, we probe the problem of organization name disambiguation on twitter messages. This task is challenging due to the fact of lacking sufficient information both from organization and the tweets. We mine organization information from w...

Purpose: This research aims to identify key factors that influence physicians’ drug selection decisions as well as the main sources of information for physicians about new drugs and the most effective “reminder methods” used by pharmaceutical sales representatives. This study fills a gap within the existing literature by identifying the most important factors that affect physicians’ drug select...

This research-in-progress examines the conditions that cause individuals to rely on electronic word of mouth (eWoM) when making purchasing decisions. I theorize that, paradoxically, turning to strangers for information gives individuals a sense of control in a decision environment characterized by overwhelming amounts of alternatives and prevailing information asymmetries. Building on informati...

In the sponsored search system, advertisers bid on keywords that are related to their products or services to participate in repeated auctions and display their ads on the search result pages. Since there is a huge inventory of possible terms, instructive keyword recommendation is an important component to help advertisers optimize their campaigns and improve ad monetization. In this paper, by ...

This article provides first wave data from a study designed to examine the impact of the full range of marketing communication techniques used by the UK alcohol industry, and their cumulative effect on alcohol initiation and youth drinking patterns. The study is of a longitudinal cohort design and was conducted amongst secondary school pupils in Scotland. A cohort of 920 2nd year school pupils ...

Facebook posts, YouTube videos, tweets and wooing political bloggers have become standard practice in marketing political campaigns. Research has demonstrated the effect of new media on a host of politically-related behavior, including political participation, knowledge acquisition, group formation and self-efficacy. Yet, issues related to media trust, media performance and candidate evaluation...

Information Management and Analysis (IMA) implies the single data and knowledge base of the business organization whose algorithm and software complex is designed to solve functional problems of operating and dispatch management, marketing, financial arrangements, accounting, strategic planning and organizing e-document flow between the sources and users of information. The “information – commu...

C are increasingly able to influence the way food is produced, processed, transported and sold through their purchasing decisions (Kinsey 1999). It is therefore surprising that few studies have attempted to find out what these potentially powerful consumers want to know about the food system, in order to anticipate these changes. Most consumer research related to food and agriculture is conduct...

The assessment of dose-response is an integral component of the drug development process. Parallel dose-response studies are conducted, customarily, in preclinical and phase 1, 2 clinical trials for this purpose. Practical constraints on dose range, dose levels and dose proportions are intrinsic issues in the design of dose response studies because of drug toxicity, efficacy, FDA regulations, p...