In the context of people’s gradually rising consumption levels and urgent need to upgrade tourism market, continuous homogenization souvenirs is beginning seriously affect shopping experience tourists. This study aims explore how tourists perceive phenomenon this affects tourists’ purchase intention. constructs a hypothesis model relationship among perceived homogeneity, value, intention based ...

The use of mobile food applications (MFAs) significantly increased in the past decade. MFA ecosystem is evolving, and companies need to consider changing consumer habits stay competitive. This quantitative study proposes a comprehensive model integrating Unified Theory Acceptance Use Technology (UTAUT2) Consumption Values (TCV) that examines factors affect behavioural intent MFAs. 170 participa...

To what extent do people care about the intentions behind an action? What if the intentions can be deceptive? We conducted two experiments to complement previous evidence about the roles of outcomes and intentions in economic games. The results of Experiment 1 indicate that both outcomes and intentions affect players’ responses. Moreover, unkind intentions are punished but kind intentions are h...