In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract interest students, need to differentiate themselves through effective marketing messages and strategies. This study f...

V. Vávrová, P. Červenka Faculty of Electrical Engineering, ČVUT Prague, Czech Republic, E. Weiss Faculty BERG, Technical University Košice, Slovakia, V. Ferencz, J. Naščáková Faculty of Business Economics, Košice, University of Economics, Bratislava, Slovakia The article describes the possibilities of using the pupillary light refl ex for subconscious ascertainment of consumer preferences also ...

the purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. various factors are highlighted including high research and development roles and costs, hard government regulation in frame of gmp standard, market analysis tool...

Small and medium enterprises (SME’s) adopt software in the marketing area like sales, distribution, warehousing, customer relationship, marketing research, customer service, communications, strategic marketing planning and other areas. The implementation process followed is a need based hierarchy system. SME’s fail to foresee the need for an integrated application development which can maximize...