one common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. the key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. so aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. this research was survey- descriptive....

The increasing proliferation of digital technologies is transforming economies in many ways. This is particularly true in consumer-facing industries where the emergence of digital services is enabling novel value propositions, closer consumer relationships and greater automation of consumer-facing business processes.2 These digital services are providing value-creating consumer interactions. Fo...

in the family, women can benefit from the newest information and knowledge on various life subjects and use them to train other members of the family; they can also use the knowledge to replce new and optimal beliefs with the false ones thereby oncreasing the soci-cultural level of the family more than before. in this study, family economic efficiency including women's participation in hou...

This study aims to identify the modifiable barriers encountered by type 2 diabetic patients in Nepal to achieving their recommended dietary and exercise advice. A cross-sectional study was conducted among 197 type 2 diabetic patients, attending a diabetic clinic. Binary logistic regression models were used to identify perceived barriers. About 41% and 46% of the participants were noncompliant t...

Environmental problems caused by human activity are a growing problem. Both production and consumption of goods and services cause a large amount of negative environmental impacts. Embracing the concept of sustainable development, governments aim to devise strategies to promote more sustainable consumer behaviour. For such strategies to be effective, it must be understood how consumer behaviour...

Consumer genomics and mobile health provide health-related information to individuals and offer advice for lifestyle change. These 'technologies for healthy lifestyle' occupy an ambiguous space between the highly regulated medical domain and the less regulated consumer market. We argue that this ambiguity challenges implicit distinctions between what is medical and what is related to personal l...

producers and consumers’ price behavior were analyzed in chicken meat market in fars province. monthly average producers and consumers prices from june 1997 to july 2008 were taken into account. changes in the producer and consumer prices indicated that the prices follow an increasing trend with much fluctuations. marketing margin has an increasing trend of violent fluctuations. the result of g...

Understanding the degree of price stickiness and the nature of price setting is necessary for analyzing the effects of monetary policy on economy. To the best of our knowledge, no comprehensive study has examined the degree of price stickiness in Iran yet. For this reason, we examine the basic features of retail price setting behavior using a large data set containing the micro data underly...

This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by the experts and respondents and the reliability of which was measured and confirmed usin...