Abstract In this study , the relationship between investment components in sport and social capital is examined and the population in this research consists of 55 marketing consultant of Iranian soccer league sports sponsors. The research tool is also a questionnaire and for data analysis the statistical software spss and structural equation modeling method graphics Amos were used. In theoret...

This paper investigates high-performance athletes’ development of their financial literacy and self-management skills the related organisational support available to them during athletic careers. The data were collected from 20 retired athletes (10 male 10 female) representing six different countries (Japan, Mexico, Portugal, Singapore, South Korea, UK). Thematic analysis was applied processing...

Marketing potential, as a scientific and practical category, is used to determine market opportunities for the development of an organization or product. Its universal nature allows us explore problems improving efficiency marketing management in various fields activity, including sports. The social significance sports can significantly influence readiness specialists adapt strategies tools the...

The subject of this paper is the influence social networks on personal branding athletes. goal to point out importance in process A responsible personality marketing management enables athletes continue their successful careers even after end engagement sport. Social have an increasingly important role because they are also a measure athletes, which can be quantified by number followers such as...

Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest industry in the USA. Despite this, there are few mainstream marketing journals willing to publish manuscripts on sports marketing. In an effort to circumvent this problem, some sports marketing authors have `̀ disguised'...