Integrated product-service packages (hybrid products) can open new markets and target groups to companies. However, existing approaches to service or product development do not sufficiently address simultaneous development and domain-specific issues. A very promising new field for such bundles is the health and fitness industry. In this research, we designed and built an IT-supported training s...

Integrated product-service packages (hybrid products) can open new markets and target groups to companies. However, existing approaches to service or product development do not sufficiently address simultaneous development and domain-specific issues. A very promising new field for such bundles is the health and fitness industry. In this research, we designed and built an IT-supported training s...

Nowadays, reusing software applications encourages researchers and industrials to collaborate in order to increase software quality and to reduce software development costs. However, effective reuse is not easy and only a limited portion of reusable models actually offers effective evidence regarding their appropriateness, usability and/or effectiveness. Focusing reuse on a particular domain, s...

Multivariate statistical analysis is utilized to explore the association between firm strategies, contributions made by venture capitalists and incentives for owners and employees and three exporting variables in a stratified random sample of 147 management buyouts and buyins. Firms focusing upon a diversified product/ service range and/or advertising were significantly more likely to be export...

The United States equipment service sector supports the nation’s infrastructure and accounts for a significant portion of the nation’s economy. Availability of improved diagnostics technologies and prognostics methodologies has enabled aggressive equipment producers to offer a new service. They provide a long-term guarantee on the operation of a product in exchange for a fixed annual fee. Howev...

More and more traditional manufacturing companies form or join inter-organizational networks to bundle their physical products with related services to offer superior value propositions to their customers. Some of these product-related services can be digitized completely and thus fully delivered electronically. Other services require the physical integration of external factors, but can still ...

Both academics and practitioners emphasize the importance for product firms of pursuing service innovation. Despite a strategic focus on service-led growth, however, many firms struggle to succeed with their service innovation initiatives. In order to increase our understanding of the nature of service innovation in product firms, this chapter discusses the specificities in, and dynamics of, se...