Firms often emphasize “green” benefits for products that are only partially more sustainable than alternatives (e.g., a packaging with similar product ingredients). The current article posits such strategies can lead to perceived claim–fact discrepancy and examines what extent this makes consumers feel deceived detracts from attitudes purchase intentions, even though intrinsically value the (pa...

Stephen and Van Orden (this issue) propose that there is a complex system approach to cognitive science, and collectively the authors of the papers presented in this issue believe that this approach provides the means to drive a revolution in the science of the mind. Unfortunately, however illuminating, this explanation is absent and hyperbole is all too extensive. In contrast, I argue (1) that...

Anyone reading the sublime words of the Orthodox Church Fathers is immediately struck with a number of overwhelming impressions. First, there emanates from their words a certain sense, by which all that is written seems intuitively true—as though some inner cord were struck in the reader, resounding harmonically with the tone of what the Fathers have written. Then, the more one reads of the Fat...

Around the turn of the century, there was a perception in some circles that behavioural ecology was dead [1]. However, the fashions in behavioural ecology that were then seen in decline were in fact dead before they were born (as indeed any science that thrives on fashion rather than discovery). Fields such as ‘fluctuating asymmetry’ and ‘UV vision’ have sunk into oblivion for all the right rea...

ABSTRACT: This research aimed to describe the pro-cons figure of speech on a Facebook comment from Robert Mugabe Speech at AU 2016. The description this is using pragma-stylistics analysis. Utilization personification, metaphor, hyperbole, litotes, metonymy, synecdoche, paradox, irony, parallelism, alliteration, allegory, meiosis, idioms, antithesis, sarcasm, epizeuxis, and climax. Data were ga...

The objective of this research is to find out the figurative languages in Broken Wings by Kahlil Gibran. This descriptive qualitative. data was taken from Gibran’s novel entitled “The Wings”. researcher analyzes based on Abrams’s theory (1999) about language. result analysis shows that Based table 9 above, there are several types language Wings” 292 contains 8 including simile, personification,...

the copulative word “kâna” has been used 1450 times in the holy quran with its derivatives in different structures. the translators of the holy quran, therefore, must know the meaning of the verb in line with the context in which it is used so that they may translate the verb “kâna” as close as possible to the quranic text. mostly the verb has been used in conditional and relative clauses and i...

This study aims to explore how the framing of Islamic radicalism through reporting group "ISIS" in two online media, namely Republika.com and Tempo.co with an impartiality perspective. The research method used is descriptive qualitative by using a discourse strategy that sees text its context as information contributes communicating contents message. Primary secondary data are obtained from new...

This study looks into Paul Beatty’s 2016 Man Booker Prize winning novel The Sellout (2015) as a powerful literary elaboration on the politics of racial identity. In naturalizing slavery and segregation in current U.S. society—the idea at core Sellout—Beatty deploys racism along continuum from past to present, rather than something or memory contemporary so-called post-racial world. present anal...