This study explores how benefit (self-benefit and other-benefit) appeals regulatory (prevention promotion) focus work jointly in advertising messages for restaurants sourcing locally (RSLs). Despite the significant interest RSLs, such effectively communicate their “sourcing locally” to consumers remains unclear. We conduct two experimental studies fill void literature on RSL context. Our findin...

Recognising the gap in literature on public sector entrepreneurship emerging markets, hypotheses are formulated to explain influence of specific organisational antecedents entrepreneurial orientation (EO) at municipalities South Africa. Correlational and regression analyses used test hypotheses. Findings show that strategy, boundaries resources a significant amount variation EO dimensions innov...

There has been a dramatic change in the philosophy of treatment of patients who are critically ill with neurologic diseases. New therapies and monitoring techniques have shifted the focus of treatment from the reactive strategy that was the hallmark of both neurology and neurosurgery in the past, to an aggressive, preemptive strategy. In this review, we will focus on current controversies and r...

This research aimed to probe the effect of two different models of metacognitive strategy instruction on the listening performance of EFL learners in Iran. 83 intermediate EFL learners in four groups, two male and two female groups were the participants. The participants in the first experimental groups – a male and a female group – were undergone a ten-week treatment including the linear strat...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. The main purpose of the current study is to investigate brand and product congruity and its effect on brand...

This article reports on selected findings from a qualitative study of factors affecting the academic success of Black male students in the community college. Data from this study was collected through semistructured interviews with 28 participants at Desert Valley Community College (SVCC) (a pseudonym). SVCC is a midsized institution located in the Southwestern United States. Findings address t...