the aim of this research was to measure the relative efficiency of forest management plans in north of iran. in order to fulfill the research, data of 12 forest management plans were collected from the financial balance sheets of shafaroud forest company during a ten years period. first of all, basic data envelopment analysis (dea) models (bcc and ccr) were used to determine the efficiency. the...

The objective of the present study is to provide a strategic entrepreneurial marketing model in the construction industry in the construction companies of the north of the country using the Grounded theory. The present study is a qualitative research which uses Grounded theory by focusing on deep and semi-structured interview and providing an entrepreneurial strategic marketing strategy. In thi...

* James C. Anderson is the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management, J. L. Kellogg Graduate School of Management, Northwestern University. He is also the Irwin Gross Distinguished ISBM Research Fellow at the Institute for the Study of Business Markets (ISBM), located at Penn State University, and a Visitin...

a r t i c l e i n f o Keywords: Quality management capabilities Market orientation India Market-based organizational learning capabilities Business-to-business marketing Business-to-business marketing literature acknowledges the value firms, including business process outsourcing firms, realise through their supplier networks. Such value realisation is often possible through a dynamic exchange ...

This paper surveys a number of well-known expert systems in the domain of finance. The idea is to illustrate the span of typical expert systems in finance and to provide an insight into the approaches and techniques they employ. The systems considered in the paper are all working systems, and come from different fields of finance. Specifically, the systems considered are FINEVA (from the field ...

This paper surveys a number of well-known expert systems in the domain of finance. The idea is to illustrate the span of typical expert systems in finance and to provide an insight into the approaches and techniques they employ. The systems considered in the paper are all working systems, and come from different fields of finance. Specifically, the systems considered are FINEVA (from the field ...

One of the factors that separated winning hotels from losers in the recession was the hotels’ management of marketing expenses. By matching a group of 100 winners to 106 losers, based on high or low financial performance during the nadir of the recent recession, the study highlights the effects of marketing expenses as one primary driver of revenue and profit. The study compares the two groups’...

Studying the effect of marketing tactical capabilities on the financial performance of the firms is now proposed as one of the most important priorities of marketing researches. However, the results of the studies in many academic fields that are conducted about a specific issue are usually contrasting. Meta-analysis is a research approach that helps the researcher to achieve a suitable combina...