Due to the increasing popularity of social media, social commerce has been emerging as a new form of e-commerce. As a driving force of the popularity and growth of social commerce, electronic wordof-mouth (eWOM) plays an important role during the process of consumers’ purchase decision making in social commerce. There are adequate studies that have offered a broad view on what makes the helpful...

Privacy is a highly dynamic concept and individuals with distinct life experiences and knowledge can perceive it differently. Despite the advances made by past IS research, little is still known about the antecedents of Privacy Concerns Related to IT (PCIT), their formation, and the relationship between general PCIT and PCIT regarding specific technologies. In an effort to address these knowled...

This study examines the conceptualization and manipulation of the argument quality construct in previous tests of the Elaboration Likelihood Model conducted by Petty and Cacioppo and their associates. A conceptual definition of argument quality is developed, borrowing from McGuire's (1960) and Fishbein and Ajzen's (1975) accounts of the attitude change process. The results of an experiment sugg...

The likelihood of electronic word-of-mouth (e-WOM) adoption is useful for academics and practitioners to understand the persuasion. To address this issue, the attitude-intention link was often assumed in information systems (IS) literature without further examinations in the persuasion contexts. This study develops a theoretical model, grounded in the elaboration likelihood model (ELM), to asse...

Face-to-face meetings between auditors and their clients are increasingly difficult to arrange, due to business globalization and the growing need for rapid audit decision-making. Relying on electronic communication media, such as e-mail or video conferencing for auditor-client inquiry may be a logical and simple solution to this problem. However, it may also introduce some threats to the commu...

Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however, the findings of the extant literature regarding the effectiveness of these tools are mixed. We propose ...

This research explores how message style influences persuasion in conjunction with message substance. Using the elaboration likelihood model, the study operationalizes message style as language power and message substance as argument quality, then considers the multiple roles language power can assume in persuasion. The authors investigate whether language power acts as a (a) central argument, ...

Two experiments were conducted to examine correction for perceived bias in persuasion situations. Study 1 showed that, although a manipulation of source likability had an impact on attitudes when no instruction to remove bias was present, when people were asked to remove any bias from their judgments, the effect of the source likability manipulation disappeared. The fact that the correction ins...

Electronic Word of Mouth (eWOM) has gained an inescapable attention among both practitioners and academia. Its importance lies in its simplicity yet profound impact on customers’ attitude toward specific brands or goods, and consequently affecting important concepts such as customer loyalty and intention to purchase. Recently Social Networking Sites (SNS) have emerged as platforms to spread eWO...

This paper investigates one type of electronic word-of-mouth (eWOM), the online consumer review. The study considers two components of review structure: the type and the number of reviews. Using the cognitive fit theory, we show that the type of reviews can be a key moderating variable to explain the inconsistent relationship between consumer expertise and WOM in previous research. This study e...