With the growth in social networking and the highly competitive nature of the social networking market, it is important to understand the factors that influence social network site (SNS) member retention. In order to better understand continuation intention among SNS members, the authors propose and empirically test a model built upon the IS continuance model, motivation theory, and two belongi...

Smartwatches collect a broad range of physical activity data during usage. We postulate that Perceived Privacy Risk has a direct negative influence on the Behavioral Intention to Use smartwatches and an indirect negative influence on the Behavioral Intention to Use them through Perceived Usefulness and Perceived Enjoyment. After collecting 229 online questionnaires and applying a SEM approach, ...

The objective of this study is presenting the causal modeling of intention to use technology among university student. Correlation is used as the method of research. Instrument of this study is standard questionnaire. The collected data is analyzed with AMOS software. The result indicate that facilitative condition, cognitive absorption, perceived enjoyment, perceived ease of use, and perceived...

 Abstract—Social networking services (SNS) have become a hot topic both in Information Systems area and research community for its powerful influence among a large number of users. People are curious about the reasons why SNS users are so passionate with SNS sites. In this study, the decision to continually use SNS is examined under an extended Technology Acceptance Model. Renren (renren.com) ...

People are drawn to play different types of videogames and find enjoyment in a range of gameplay experiences. Envisaging a representative game player or persona allows game designers to personalize game content; however, there are many ways to characterize players and little guidance on which approaches best model player behavior and preference. To provide knowledge about how player characteris...

The five-factor model (FFM) of personality has been widely used to predict cognitions, attitudes and behaviors in management and psychological research. However, FFM personality seldom appeared in the information system (IS) research field. This study incorporated FFM into the IS continuance model to explain how the personality traits influence individuals’ IS continuance intention. The data we...

Using the Technology Acceptance Model (TAM) as its basis, this study looks at the impact of intrinsic motivation (perceived enjoyment) and extrinsic motivation (perceived usefulness) on Internet usage in Malaysia, where the penetration of this technology is relatively low compared to the more developed nation. Data collected from respondents were factor analysed and the constructs showed good c...

This study examined the use and effect of a role-playing game on learners’ ability in information systems audit. The study is based on experimental research. Information systems control and audit case study and video had been developed. A total of 75 graduate students undertaking a Master’s degree in accounting participated in the experiment. The findings suggested that the role-playing game di...

i ABSTRACT The gameplay experience can be understood as an interaction between player and game design characteristics. A greater understanding of these characteristics can be gained through empirical means. Subsequently, an enhanced knowledge of these characteristics should enable the creation of games that effectively generate desirable experiences for players. The purpose of this study was to...

application of relationship marketing tactics can not be successful alone and should consider other factors such as personnel attributes(social afflication ,social recognition, shopping enjoyment, product category involvement)perspective at selection and appraisal. the sample research customers of maxim chain store in tehran what choiced to method sampler chanceful. in this study we examine thr...