نتایج جستجو برای: electronic word of mouth e

تعداد نتایج: 21682272  

Journal: :Journal of management : small and medium enterprises (SMEs) 2021

This study aims to analyze the effect of Social Media Marketing Activity on Brand Equity, Equity e-WOM, e-WOM Purchase Intention, and Intention used purposive sampling with 215 valid questionnaires. Respondents were selected based determined criteria; respondents who know social media Jiwa Jiwa's Instagram have purchased Janji either online or directly outlets. Partial Least Square was chosen a...

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Journal: :مدیریت فناوری اطلاعات 0
محمد موسی خانی عضو هیئت علمی دانشکده مدیریت، دانشگاه تهران، ایران سمانه ترک زاده کارشناسی ارشد مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، ایران

positive word-of-mouth (p-wom) has a strong influence on purchase decision of new customer. today, firms try creating loyal customer with positive wom and use from this competitive factor in increasing their market share. this research showed that website usability (wu) has a positive effect on customer satisfaction (cs), and also this element have a positive effect on customer loyalty (cl). cs...

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Journal: :Jurnal Sosioteknologi 2023

The use of social media has become a popular online activity. One the most platforms is Instagram. Therefore, companies, institutions, and other tourism stakeholders mostly choose Instagram as promotion medium. Promotion through one form marketing activity (SMMA). SMMA consists several aspects, such entertainment, customization, interaction, electronic word mouth (e-WoM), trendy. This study aim...

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Journal: :Marketing of Scientific and Research Organisations 2023

ABSTRACT ‘Word of mouth’ (WOM) as a communication tool has evolved quite significantly over the last few decades. Originally, word-of-mouth was limited to local coverage, i.e. it restricted only closest people in circle sender message. Technological developments past 30 years, particularly computer and mobile technologies, have brought about significant changes this form communication. The info...

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Journal: :European Journal of Marketing 2013

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Journal: :International Journal of Research and Review 2021

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Journal: :Jurnal Manajemen (edisi elektronik) 2023

Pemasaran adalah komponen penting dari setiap bisnis yang berhubungan langsung dengan konsumen. Pentingnya manajemen pemasaran perusahaan untuk meningkatkan keputusan pembelian optimal guna mencapai tujuan bisnis. Untuk memaksimalkan pembelian, pelaku harus mempertimbangkan pentingnya kepercayaan konsumen dan electronic word of mouth (e-WOM). Penelitian ini bertujuan mengetahui bagaimana variab...

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Journal: :E-Bisnis 2023

This study has the main objective of knowing how influence E-WOM (electronic word mouth) and appeal decision to visit Rest Area Heritage KM 260B. uses a quantitative research type with SPSS version 22 method. The population used in this is all visitors sample 101 respondents, consisting 16 questions obtained by distributing questionnaires visitors. offline (paper) online (google form). results ...

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Journal: :International Journal of Contemporary Hospitality Management 2018

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Journal: :International Research Journal of Management, IT and Social sciences 2020

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نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید

function paginate(evt) { url=/search_year_filter/ var term=document.getElementById("search_meta_data").dataset.term pg=parseInt(evt.target.text) var data={ "year":filter_year, "term":term, "pgn":pg } filtered_res=post_and_fetch(data,url) window.scrollTo(0,0); } function update_search_meta(search_meta) { meta_place=document.getElementById("search_meta_data") term=search_meta.term active_pgn=search_meta.pgn num_res=search_meta.num_res num_pages=search_meta.num_pages year=search_meta.year meta_place.dataset.term=term meta_place.dataset.page=active_pgn meta_place.dataset.num_res=num_res meta_place.dataset.num_pages=num_pages meta_place.dataset.year=year document.getElementById("num_result_place").innerHTML=num_res if (year !== "unfilter"){ document.getElementById("year_filter_label").style="display:inline;" document.getElementById("year_filter_place").innerHTML=year }else { document.getElementById("year_filter_label").style="display:none;" document.getElementById("year_filter_place").innerHTML="" } } function update_pagination() { search_meta_place=document.getElementById('search_meta_data') num_pages=search_meta_place.dataset.num_pages; active_pgn=parseInt(search_meta_place.dataset.page); document.getElementById("pgn-ul").innerHTML=""; pgn_html=""; for (i = 1; i <= num_pages; i++){ if (i===active_pgn){ actv="active" }else {actv=""} pgn_li="
  • " +i+ "
    • "; pgn_html+=pgn_li; } document.getElementById("pgn-ul").innerHTML=pgn_html var pgn_links = document.querySelectorAll('.mypgn'); pgn_links.forEach(function(pgn_link) { pgn_link.addEventListener('click', paginate) }) } function post_and_fetch(data,url) { showLoading() xhr = new XMLHttpRequest(); xhr.open('POST', url, true); xhr.setRequestHeader('Content-Type', 'application/json; charset=UTF-8'); xhr.onreadystatechange = function() { if (xhr.readyState === 4 && xhr.status === 200) { var resp = xhr.responseText; resp_json=JSON.parse(resp) resp_place = document.getElementById("search_result_div") resp_place.innerHTML = resp_json['results'] search_meta = resp_json['meta'] update_search_meta(search_meta) update_pagination() hideLoading() } }; xhr.send(JSON.stringify(data)); } function unfilter() { url=/search_year_filter/ var term=document.getElementById("search_meta_data").dataset.term var data={ "year":"unfilter", "term":term, "pgn":1 } filtered_res=post_and_fetch(data,url) } function deactivate_all_bars(){ var yrchart = document.querySelectorAll('.ct-bar'); yrchart.forEach(function(bar) { bar.dataset.active = false bar.style = "stroke:#71a3c5;" }) } year_chart.on("created", function() { var yrchart = document.querySelectorAll('.ct-bar'); yrchart.forEach(function(check) { check.addEventListener('click', checkIndex); }) }); function checkIndex(event) { var yrchart = document.querySelectorAll('.ct-bar'); var year_bar = event.target if (year_bar.dataset.active == "true") { unfilter_res = unfilter() year_bar.dataset.active = false year_bar.style = "stroke:#1d2b3699;" } else { deactivate_all_bars() year_bar.dataset.active = true year_bar.style = "stroke:#e56f6f;" filter_year = chart_data['labels'][Array.from(yrchart).indexOf(year_bar)] url=/search_year_filter/ var term=document.getElementById("search_meta_data").dataset.term var data={ "year":filter_year, "term":term, "pgn":1 } filtered_res=post_and_fetch(data,url) } } function showLoading() { document.getElementById("loading").style.display = "block"; setTimeout(hideLoading, 10000); // 10 seconds } function hideLoading() { document.getElementById("loading").style.display = "none"; } -->