نتایج جستجو برای: direct marketing

تعداد نتایج: 474728  

Journal: :Journal of Applied Business Research (JABR) 2011

Journal: : 2022

In the current business environment organizations are forced to find most effective marketing technique in order improve results of their business. Since each company’s goal is achieve and efficient business, one important decisions choice direct media actions that suitable for contacting existing potential consumers. obtain information regarding effectiveness media, market research provides an...

Journal: :Jurnal Riset Manajemen Komunikasi 2022

Abstract.
 To market housing products, one of the activities carried out by Marketing Division Bank BNI is to Griya namely Direct or direct marketing Griya's target consumers. However, it not certain how much influence has on purchasing decisions for products. For this reason, study wants know relationship between and decision purchase subsidized housing. The application an effect home buy...

Among Medical products, jujube (Ziziphus jujuba Mill.) is very important due to its very high nutritional value. Jujube as one of the most valuable medicinal plants can play an important role in Iran's non-oil exports. In spite of this fact, unfortunately, the production, distribution and marketing of this product are confronted with a number of obstacles. Therefore, this study can help for ide...

Aims: Social marketing is one of the approaches that is effective in promoting healthy eating behaviors by affecting different levels of target audience behaviors. The purpose of the present study was to determine the effectiveness of interventions based on social marketing theory in promoting healthy eating behaviors. Information & Methods: In order to identify interventions, Persian and Engl...

Journal: :Electronic Commerce Research and Applications 2005
Arno Scharl Astrid Dickinger Jamie Murphy

Mobile marketing offers direct communication with consumers, anytime and anyplace. This paper reviews mobile marketing and then investigates the most successful form of mobile communication, short message services (SMS), via a quantitative content analysis of the Fortune Global 500 Web sites and qualitative interviews with European experts. The content analysis explores the diffusion of SMS tec...

2015
Eldon Y. Li Kiekang Chao Chia-Chang Liu

Internal marketing has been applied to organizational employees to foster their shared understanding. This study proposes a multilevel model to depict the causal relationships of market orientation behavior (MOB) with internal marketing, knowledge integration, relationship quality, relational bond (RB), and organizational citizenship behavior (OCB). A total of 471 valid responses from employees...

2015
Michael Lynn

Excerpt] Almost any marketing textbook will tell you that the key to successful marketing can be summed up by the STP strategy—that is, segmentation, targeting, and positioning. This approach suggests that the mass market consists of some number of relatively homogeneous groups, each with distinct needs and desires. STP marketers attempt to identify those market segments, direct marketing activ...

2011
Kalyan Raman Murali K. Mantrala Shrihari Sridhar

The importance of optimal marketing communications mix decisions is well-recognized by both marketing scholars and practitioners. A significant volume of work has addressed the problem of dynamic marketing mix optimization assuming constant effectiveness of marketing instruments. However, the effectiveness of marketing communications varies over time for a variety of reasons. Moreover, due to f...

Journal: :international journal of health policy and management 2016
francesca renee dillman carpentier

this commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in hyosun kim’s article of the major themes in recent food and drug administration (fda) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. kim’s rigorous analysis of fda letters over a 10-year span highlights a relative ...

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