nd a w lsh scool of foeign sevice gegetow n unersity For this paper, I have decided to step through the proscenium and appeal directly across the “fourth wall” to whatever readers this piece may attract, in the hopes that someone among you will be able to help me figure out the answers to a set of questions with which I have been wrestling for several years. For fun, let’s call this paper an ex...

The ability to identify or predict a target audience from the increasingly crowded social space will provide a company some competitive advantage over other companies. In this paper, we analyze various training datasets, which include Twitter contents of an account owner and its list of followers, using features generated in different ways for two machine learning approaches the Extreme Learnin...

udience participation in musical performances can be manifested in many ways, from a receiver sense (sitting in silent contemplation of sounds, for example) to a more active form of participation involving physical actions contributing to the performance (singing along with musicians, for example). We consider the latter to be creative participation. Note that we’re not referring to creative pa...

J&MC Quarterly Vol. 73, No. 4 Winter 1996 974-99J m997AEJMC Although source credibility's importance in communication, particularly in persuasion, is well documented, audience processes in assessing source credibility and the resulting impact are inadequately specified. We hypothesize message quality will have direct effects and mediate partially the effects of initial credibility assessments o...