Annals of Social Sciences & Management studies are an international journal which focuses to spread a vast knowledge the readers. ASM includes various topics cover every part Sociology and management like Philosophy Public Affairs

50 years of consumer decision research has resulted in many decision models and decision strategies, yet they appear conflicting and inconsistent. We know that consumers use different strategies in different decision contexts, yet we have insufficient understanding of how they choose and apply these strategies to yield predictability. We know that consumers sometimes trade-off between attribute...

One of the core challenges of decision research is to identify individuals’ decision strategies without influencing decision behavior by the method used. Bröder and Schiffer (2003) suggested a method to classify decision strategies based on a maximum likelihood estimation, comparing the probability of individuals’ choices given the application of a certain strategy and a constant error rate. Al...

The principle of maximising the expected utility has had a large influence on agent-based decision support. Even though this principle is often useful when evaluating a decision situation, it is not always the most rational decision rule and other candidates are worth considering. A decision making agent may want, for example, to exclude particular strategies which, in some sense, are too risky...