Purpose – The purpose of this paper is to examine quality satisfaction between transactional and relational customers in e-commerce, and it also explores the moderating effect of perceived control and perceived enjoyment on quality satisfaction. Design/methodology/approach – Multivariate analysis of variance and two-way ANOVA were conducted to test the study hypotheses. The samples include 470 ...

this article proposes a revised technology acceptance model to measure customers ‘acceptance of internet banking, in iran. this study uses the technology acceptance model, theory of planned behavior and theory of perceived risk to build a comprehensive model. we designed a questionnaire and used it to survey a randomly selected sample of customers of internet banking, and in june 2010, a sample...