Supply chain management is a set of used methods for the efficient integration of suppliers, manufacturers, warehouses, and sellers to response customer requirements to reduce system costs and to distribute products at the right place and right time. This study aims to identify and rank the supply chain damages using the analytic network process as a practical case in a fast moving consumer goo...

In this paper we propose a multi-objective mathematical model to aid the marketing team of a company in customer service marketing. Customer reflects to the services provided by a company, and the reflections affect the profit of the company. Thus, the services can be evaluated by the customers to imply the company's performances. First, the services are purified based on the opinions of th...

This technical support center is vital to Macrohard’s business strategy, since it has a significant impact on customers’ experience with their products. To ensure that this experience is positive, technicians must provide accurate information and helpful support. From Macrohard’s perspective, this is a matter of ensuring that the technician has the right skill and training. But for customers to...

A high quality customer database is a cornerstone of successful interactive marketing strategies and tactics. Based on the notion that customer data quality is not only a technical but also an organizational problem, this study develops and tests an organizational learning framework of the relationship between organizational processes, customer data quality and firm performance. The findings sh...

Few studies have examined the relationship between customer injustice and employees’ retaliatory counterproductive behaviors toward customers, and those that have done so were conducted in a Western setting. We extend these studies by examining the relationship in a Singaporean context where retaliatory behaviors by employees might be culturally constrained. While the previously-established pos...

The positive relationship between trust and purchase-related variables (such as willingness to buy) has been widely reported in literature. By implication, it is sometimes suggested that violation of trust will lead to negative consequences. However, there is a dearth of empirical support for the consequences of trust violation. In the current study, we examine a research model that proposes th...

In financial service industry, service improvement should be considered from process viewpoint and customer viewpoint because the value creation is ultimately linked with internal business processes on the back office and customers are involved as a co-producer of value. In this perspective, customer complaints through call centers are adequate to support the analysis for service improvement in...

Vendors that foster their customer relationships via internal sales agents can choose from a broad range of customer relationship management systems. Independent sales agencies on the other hand do not have such a choice. The results from two studies presented in this paper indicate that these sales agencies would benefit from mobile applications with end-to-end multi-vendor support. Especially...

Co-creating innovations with external stakeholders, such as customers, is gaining popularity among companies as a way to address the competitive and market pressures they face. To this end, research has brought forward a notable number of customer integration methods. The selection of a particular method is governed by various organizational constraints; there is, however, a paucity of research...

Internet and database technologies enable marketers to collect ever more extensive information on their customers' needs, preferences and past behaviors, but marketers often claim that they are challenged to make effective use of the information. Despite the substantial literature on market information utilization, the topic of customer information has received limited attention from marketing ...