As customers' needs have changed rapidly, market orientation has become a more primary focus of marketing literature. This study explores the strategies market-oriented suppliers use to accommodate customer needs. In addition, because buyer–seller relationships proceed through phases characterized by distinct behaviors, this study explores the relationship between market orientation and accommo...

The purpose of this research was identifying factors affecting the development of processing and complementary industries of date palm in Khouzestan province. The method of research was causal comparative. The population of this research was managers in processing and complementary industries of date palm products of Khouzestan province (N=100). The return rate was 94% (N=94). By census method...

This paper explores possible steps toward incorporating the increasingly important topics of service and service systems into the core of the IS field, thereby moving toward a service-oriented core without abandoning existing tool-oriented concepts and methods. Incorporating more of a service mindset into IS would add to the many service-related topics that it already contains. A service mindse...

Quality function development (QFD) is a planning tools used to fulfill customer expectation and QFD is a systematic process to translating customer requirement (WHATs) into technical description (HOWs). QFD aims to maximize customer satisfactions related to enterprise satisfaction. The inherent fuzziness of relationships in QFD modeling justifies the use of fuzzy regression for estimating the r...

quality function development (qfd) is a planning tools used to fulfill customer expectation and qfd is a systematic process to translating customer requirement (whats) into technical description (hows). qfd aims to maximize customer satisfactions related to enterprise satisfaction. the inherent fuzziness of relationships in qfd modeling justifies the use of fuzzy regression for estimating the r...

Today’s manufacturing companies are facing multiple and dynamic customer-supplier-relationships embedded in nonhierarchical production networks. This complex environment leads to problems with delivery reliability and wasteful turbulences throughout the entire network. This paper describes an operational model based on a theoretical framework which improves delivery reliability of each individu...