The acts of pro-customer deviance (PCD), which occurs in the service encounters where employees consciously deviate from formal regulations enterprises to help customers or safeguard interests have been widely observed. However, barely no divergent results were found on impact PCD response. Therefore, utilizing Stimulus-Organism-Response paradigm and taking dual moral attributes (e...

For Russian companies, the majority of which only recently have approached philosophy marketing, research customer behavior manipulation is becoming objectively necessary, as it can provide successful functioning in conditions changing market, including changes caused by pandemic. Today theory a management that requires new approaches and influences regulates format, possibilities scales goods ...

Most research in customer asset management has focused on specific aspects of the value of the customer to the company. The purpose of this article is to propose an integrated framework, called CUSAMS (customer asset management of services), that enables service organizations (1) to make a comprehensive assessment of the value of their customer assets and (2) to understand the influence of mark...

Globalization processes rapidly advance information and communications technologies that influence social, economic, cultural changes transform consumers' needs buying behavior in online shopping. Business sector organizations operating a dynamic environment have to adjust the environment's uncertainty, consider changing of consumers find effective efficient ways create unique value for them. H...

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

Vodafone, an International mobile telecommunications company, has accumulated vast amounts of data on consumer mobile phone behavior in a data warehouse. The magnitude of this data is so huge that manual analysis of data is not feasible. However, this data holds valuable information that can be applied for operational and strategical purposes. Therefore, in order to extract such information fro...