This study examined the associations between prosocial and academically oriented behaviors and social preference as a function of individual (i.e., gender), developmental (i.e., grade) and contextual factors (i.e., group descriptive norms). Data were gathered from a sample of 2nd, 3rd and 4th grade children (51% male, 97.5% African American) in 34 classrooms from high-poverty inner-city neighbo...