<p>Consumerism is different from consumption in any economic sense. It refers to a way of life which the purpose not satisfy one's legitimate practical needs, but needs created by consciously stimulated desires. With continuous development mass media, "Netflix economy" showing huge trend. The essence Netflix economy symbolic values commodities, desires, and transmission "subculture". Ther...

1. The story of contemporary Chinese culture is, to a large degree, a story of amalgamation: cultural identities in China form in relation to a number of competing discourses and traditions—from consumerism and nationalism, to Maoism and Confucianism. In their compelling work Men and Masculinities in Contemporary China, Geng Song and Derek Hird carefully examine the production and performance o...

Environmentally friendly products become increasingly popular. To be considered for purchase, they must (1) sufficiently salient and (2) perceived as environmentally (“green”). The current paper investigates whether implicit (packaging material) explicit (eco-labeling) packaging cues can facilitate such salience greenness perceptions. We conducted a mixed-method, within-subjects experiment usin...

The evolution of mankind during the last 2 centuries has generated an ever growing thrive for increased production, need to create novel means generate energy and society change into a more consumerism-oriented version [...]

Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is particularly important. A set of market and strategic analysis instruments can help entrepreneurs to define and solve problem in the start-up phase and to understand the potentialities of business. In particular, the analysis of ...

Consumption is an essential everyday process. By very nature, it is a means of expressing our moral identities and an outlet for ethical obligations. In more recent years, ethical aspects of consumption have come under greater scrutiny with the emergence of ethical consumption discourses, and are currently associated with a range of consumer behaviours and responsible business practices. To thi...

Health care consumerism is an important frame in U.S. health care policy, especially in recent media and policy discourse about federal health care reform. This article reports on qualitative fieldwork with health care users to find out how people interpret and make sense of the identity of "health care consumer." It proposes that while the term consumer is normally understood as a descriptive ...

Western societies have developed into a historically new stage in the evolution of capitalism, one which is characterized by corporations exercising monopolistic power and sustaining demand by advertising through the media. While this theme has been emphasized e.g., by J. A. Schumpeter in Business Cycles; A Theoretical, Historical and Statistical Analysis of the Capitalist Process, chapter III,...