PURPOSE To identify the combination of marketing components (i.e., service, price, access, and promotion) of commercial health maintenance organizations (HMOs) that are related to overall enrollee satisfaction. The researchers focus on factors that commercial HMOs control directly--specifically, health care organization and financing. DESIGN Descriptive (mail order). METHODOLOGY This study ...

This research investigates the influence of computerized search engines on consumer decision making in the electronic commerce environment. The results indicate that by providing well-designed decision aids to consumers, it is possible to significantly increase consumer confidence, satisfaction, and decision quality. Consumers who have access to query-based decision aids perceive increased cost...

The lagging reauthorization of the State Children's Health Insurance Program (SCHIP) affects States' plans for sustaining mature programs. This study used the Consumer Assessment of Healthcare Providers and Systems (CAHPS) program survey in order to assess changes in access and satisfaction for Georgia's SCHIP (PeachCare) and Medicaid children as PeachCare matured 2000 to 2003. Adjusting for fa...